The Broadway Cafe Part II Case Study Example | Topics and Well Written Essays - 2500 words

The Broadway Cafe Part II - Case Study Example These coupons are sent through SMS, MMS, Bluetooth and other mobile media. The consumer can redeem coupon at store or through internet. The mobile coupons are better than the traditional paper coupon in such a way because the coupons are reliable means of encouraging bulk purchases. Whether the product or service is traditional or not the coupon promotes experiment among new target customers. It can promote sales. Once the product is sold through proper distribution channel, the coupon ensures that they sell through to the end user. Through mobile coupon, companies can make a database of customers, because to ‘receive their check’ the customers must provide their number and address. These databases help the company to track purchasers (Mobile Market Association, 2007). There are other benefits of using mobile coupon which include: Customers always keep mobile with them, so they can never leave mobile coupon at home Customer can use mobile coupon system whenever they pref er to buy or eat anything from shop. All they have to do is to send the coupons before lunch time Customer can forward these coupons to their friends and relatives and they will not have to pay any extra charges for forwarding coupons Young people and teenagers prefer mobile coupon system to traditional printed coupon system Uses of mobile coupon can save trees because it doesn’t need any paper unlike the tradition coupon system (Advanced Mobile Solutions, 2010). Question 2 What Are The Risks Involved With Mobile Marketing And M-Coupons? Many customers are disturbed by receiving any type of marketing messages into mobile because mobile is a personal thing (Marketing Minefield, 2007). Mobile is good for marketing, but there are many mobiles which support only 160 characters per SMS and that is not enough to display all information about any special offer (Marketing Minefield, 2007). Privacy is a big issue in mobile phone. At times, customers provide instruction to mobile subsc riber to opt out any unnecessary messages. Because of troubles related with opt-in SMS lists, this marketing technique has its own restrictions towards the customers (Marketing Minefield, 2007). Standardization is also a drawback of mobile coupon system, because each phone has their operating system, different screen size and different browsers. Marketers have to optimize their phone to the customers’ phone for delivering any kind of advertisements or WebPages (Business Link, n.d.). Customers are cautious nowadays to respond to SMS messages because of increase in fraudulent and spam SMSs. They respond negatively to unwanted messages (Business Link, n.d.). Question 3 What Are The Privacy Issues Involved With Mobile Marketing And M-Coupons? In mobile marketing system, securing privacy is a ‘commercially valuable benefit’ which protect customer’s privacy in online environment. Customers always value their privacy. They are always cautious whether a wireless s ite is tracking and receiving any private information about them. It is common that every company needs demographic and behavioral information about their customers for business purposes, but customer feel that no company has the right to sell their information to other organization. The ultimate solution to this conflict is to make a partnership with customers where company can control the ownership of customer’

Management Essay Example | Topics and Well Written Essays - 1750 words - 1

Management - Essay Example In this context, the management of risk has become an indispensable part of strategic management. It should be noted that the risk management approaches used by businesses worldwide are not standardized. This means that organizations of different size and characteristics can choose the risk management approach that best suits to their needs. Current paper focuses on risk as an element of the project management. Reference is made to a particular company, the Informative Web Systems (IWS). The firm operates in the Australian market for about a decade. Since last year, the performance of the firm has been deteriorated, being decreased for about 8% compared to 2009. The failures of the project risk management of the firm have been considered as responsible for this outcome. The current project risk management of the firm is evaluated compared to other project risk management approaches – as presented in the literature. ... In businesses the effects of risk are usually related to the decrease of organizational performance. The level at which risk can be estimated by reviewing the common consequences of similar risks in businesses operating in the same industrial sector (Khosrowpour 2001, 142). In accordance with Kaye and Graham (2006, 6) one of the most usual characteristics of risk is that it cannot be fully eliminated; it can always appear, in different forms, even it has been already faced successfully. Moreover, Bowden, Lane and Martin (2001, 5) note that the failures in managing risk can have a series of consequences for the businesses involved, including ‘sanctions for directors, civil claims and legal costs’ (Bowden, Lane and Martin 2001, 5). The effective management of risk means that risk related to the operations of a particular organization is effectively identified and addressed (Bowden, Lane and Martin 2001, 165). Referring specifically to the risks related to projects, Merna a nd Al-Thani (2008, 42) noted that the management of such risk refers to a series of non-monetary issues/ needs, such as: environment, people, ethics and quality (Merna and Al-Thani, 2008, 42). 2.2 Project risk management approaches in Informative Web Systems (IWS) 2.2.1 Project risk management in IWS - overview One of the priorities of the project risk management approach used in Informative Web Systems is the limitation of risk in the beginning of each project – reference is made to the risks related to the initial phases of the firm’s projects. Because of the need for continuous update of the technology involved in the development of the firm’s project, the risk management approach developed by the firm’s managers has been based on the following principles: a) risk related to